No matter what your feelings are about the appropriateness of physicians and optometrists co-managing patient care, the highest-volume cataract and refractive surgeons in a majority of markets are now those who actively co-manage patient care with optometrists.

If your are contemplating co-management for the first time, or would like to expand this sector of your practice, we can help with community interviews, a selection of the most suitable practices to approach, and coaching as each new relationship is fostered.

We can groom your practice to be more OD friendly, either as a small niche of your marketing activities, or as the centerpiece of your practice's positioning strategy.

If "fight-'em" is more in line with your philosophies than "join-'em," we can advise you on how to compete effectively with a practice that seems to have all of the optometry relationships--and cases--locked up in your market.