In the most aggressive sector of eye care consumer marketing today, refractive surgery, our experience dates to the early days of RK advertising. In fact, we established the first national refractive surgery marketing syndication program, "Vision Surgery Centers." Since then, obviously, much has changed. But much remains the same. Vision correction surgery patients seek experienced surgeons, skilled staff and a long-term relationship with their provider. Rather than you teaching your local ad agency about refractive surgery or any facet of eye care, we can efficiently teach your current staff how to develop and manage an effective ophthalmology advertising campaign in-house. The result? Lower costs. Greater control. Better results.